AICE Media Studies Blog

 This filming experience was beyond amazing today. The weather was perfect outside. We started with filming Sean’s clip. Surprisingly, it only took about 15 minutes and a couple takes. We used a zoom out and closeup shot for his clip. He wore a nike soccer shirt and his nike socks for his cleats as well. He also wore nike shorts. We set up some cones for his drill too. After his clip , since we were already at the track filming Sean’s clip , we filmed mine right after. I wore a teal nike running shirt as well as nike shoes , and leggings and headband. We used a tilt transition to start my shot. We also used a panoramic angle. My shot took a little while because we couldn’t get the timing right but we ending up getting the hang of that. After , we rushed to the stairs so we could fold Beckett’s shot. His shot literally only took us 5 minutes. However, we came up with a last minute idea of a ball rolling his way and him acting confused. Beckett picks up the ball and the camera zooms ...

  Storyboard The First shot:  (NIKE check on paper)   The first shot will be the statement piece of the commercial.  A “teacher” will be grading a test and write a check onto a paper.  The shot will start o ff  with  a  behind head  shot  to see what the  teacher is  doing . She will lift her hand and quickly write a check onto the test. The camera will then zoom in onto the check mark, this is what leads the story board to the next part.   The Second shot:  (Sean & Soccer)   The music starts here,  immediately  after the shot before. Our group is using the song “Eye of the Tiger ”.  The camera will zoom o ut on Sean’s cleat as he is kicking the soccer ball into the goal. T his will  cause a flow to the commercial . W e will  create a spin transition into Sean’s gray NIKE soccer shirt.   The Third shot:  ( Kaya & Volleyball)   Due to the  previous  shot en...

  Research   While researching we watched a lot of videos of old and current NIKE commercials. Many of their  commercials  featured some  people  playing a spo rt. Because of this ,  we decided we should include at least one sport or player in our commercial. Another thing they showed a lot of was people running or walking a round. Since they showed this a lot as  well,  we decided we should also use it in our commercial.  Another thing they showed was a lot of  close-ups  of NIKE shirts or shorts or even shoes. We plan to include this in our  commercial  as well because they did.   Their ads also included many close-ups. They did close-ups of  their   faces, the activity being done, their logos, and many more things. We plan to replicate this effect in our commercial. Another thing is they always zoom out, go to black ,  and show t heir logo and the words  “ J ust do it. ”  We will do it...