Research

 Research 

While researching we watched a lot of videos of old and current NIKE commercials. Many of their commercials featured some people playing a sport. Because of this, we decided we should include at least one sport or player in our commercial. Another thing they showed a lot of was people running or walking around. Since they showed this a lot as well, we decided we should also use it in our commercial. Another thing they showed was a lot of close-ups of NIKE shirts or shorts or even shoes. We plan to include this in our commercial as well because they did. Their ads also included many close-ups. They did close-ups of their faces, the activity being done, their logos, and many more things. We plan to replicate this effect in our commercial. Another thing is they always zoom out, go to black, and show their logo and the words “Just do it.” We will do it at the end of our commercial to try to properly replicate this. A lot of recent ads have been showing people struggling at something or just starting it. For example, the ad titled “Play New” was all about people trying new sports and sucking at them. Because they do this in all their new ads, we might include someone struggling in our ad. This is to add an affect that reaches out to everyone of all levels. We want to make our commercial have that Nike feel. When we use multiple activities, it is targeting a larger audience. Nike commercials include music and sometimes voiceovers. The music is upbeat and motivational. We want to use this in our commercial. Overall, we want to get inspiration from NIKE commercials to help aid us.